Cost Effective Web Design & Marketing Packages For Small Business

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Web Sight by Prodo is a UK web design & marketing consultancy, based in Chester, Cheshire, who specialize in fixing websites that are ineffective in terms of attracting targeted search engine traffic, and converting traffic into enquiries & sales.

A website which cannot be found on the search engines - may as well not exist.

You may be lucky, and be in a position where you have so much new business from other sources that you only need your website to act as an online brochure. However, the truth is that most small - medium businesses rely on their website as their main source of new business, but if your website is not being found towards the top of the search engines for the relevant key words, then this is never going to happen.

A website which has targeted traffic but doesn't convert - is like a plane with no wings, you can give it as much power as you like, it's never going to take off!

Getting targeted search engine traffic isn't the only concern, once your site is attracting the right traffic, it needs to convert this traffic into enquiries & sales - and it's only going to do this if it gives the right impression to your potential customers, has the essential marketing elements that a website needs in order to convert, and is designed well enough to provide a good visitor experience.

If you're currently looking to increase the effectiveness of your website, the chances are you need more than just search engine optimisation (SEO). If your website is like the majority of small to medium businesses, then it probably requires work to be made search engine friendly - so that the SEO carried out is actually effective, and to ensure that the traffic generated is likely to convert into enquiries and sales.

This is what Web Sight is all about.

Web Sight's parent company Prodo, have been offering this service for over 11 years, working mainly with larger organisations(see the web design portfolio).

The web marketing team at Prodo often receive SEO enquiries from smaller companies who they're unable to help, as a complete website overhaul would be required before any SEO work would be effective - and the Prodo web design service is geared towards larger companies.

It's often not completely obvious just from looking, but websites for larger organisations require a completely different approach to those for small - medium businesses. Everything, from the hosting to the design platform used, needs to be of the highest level for larger organisations, to ensure that the website can cope with the level of activity that is likely to occur. Small to medium businesses however, usually require a lot less - allowing for a more cost effective solution.

As a result of this demand from small to medium businesses, Web Sight was created, as a solution for those who require more effective websites, which attract targeted search engine traffic - and convert this traffic into enquiries and sales.