Images

Making your site look good is important, but one of the most common website design mistakes is embedding text into images, especially in terms of search engine optimisation (SEO).

There are many reasons why you might choose text displayed as an image over regular text. For example, your website header could include a logo image full of relevant keywords to your site. This header is featured on every page, but since the text is in image form the search engines won't pick it up. This is why embedding text into images can decrease your chances of getting natural search engine visitors.

In terms of search engine optimisation, using images in place of text is not a good idea. This is commonly done in the navigation area of a site - using images to link to all of the relevant pages. Not only does this prevent any important keywords from being picked up in the search engines, it also prevents the text links being detected. And these text links to each page of your site are extremely valuable for your search engine rankings.

While images can look great in terms of your site's design, what ultimately matters is whether you're getting as many visitors as you can who want to buy your product or service. And you could be missing out on a number of valuable visitors simply because you've failed to include enough text!

It can be difficult to blend both search engine optimisation and an eye-catching professional design. In many cases, one is often sacrificed for the other. At Web Sight we specialise in combining stunning, professional design, user friendly navigation & fast page loading, with specialised search engine optimisation, to ensure that our clients websites attract search engine traffic, and convert this traffic into new business.

To find out more, see our packages or speak to us.