Top 5 Web Design Mistakes

Appearing in the search engines listings, gives you a free chance to gain some valuable visitors to your website, along with the potential of improving your business. But it's surprising how many businesses ignore the importance of search engine optimisation (SEO) when it comes to designing or re-designing their website.
Avoid these common design faults and you can benefit from better rankings in search engine results pages, and therefore a higher chance of free, targeted traffic that converts.

1)Your Domain Name : Your URL is what visitors will come to remember when they access your site, so creating an unforgettable URL that relates to your content is extremely important. It should also be comprised of keywords relating to your content, which can really improve your search engine rankings. If you haven't thought about this before designing your site, you'll need some help when changing URLs to ensure your traffic continues uninterrupted.

2)Flash Website Design: Websites built in Flash make it harder to achieve search engine success. If your website is built using flash, and you're currently trying to increase search engine rankings & targeted traffic, then the fact that your site is flash based may be hindering your efforts.

3)Using Frames : Back links are vital in terms of SEO, and using frames makes it near impossible for others to link back to the correct page. They also make it difficult for search engines to crawl your site, reducing the chance that it will show up in relevant results pages.

4)Embedding Texts in Images: Search engines can't read images, so this is a wasted opportunity when it comes to important keywords that can improve your rankings.

5)Using Redirects: Even Google themselves warn against using this form of page redirection, which can potentially cause a number of navigation and usability problems for your visitors, as well as search engines.

Whether one or all of these factors exists in your website design, you are greatly harming your chances of getting a portion of that free, targeted search engine traffic. In fact, well thought out website design is essential in terms of SEO and usability. Even if the SEO is in place, and a site is gaining traffic, a poor design will simply lead to poor conversion rates, so consider a redesign of your site to improve your success